Department: Public Health Services
Department Head/Elected Official: Leah Barton, Interim Executive Director
Regular or Supplemental RCA: Regular RCA
Type of Request: Grant
Project ID (if applicable): N/A
Vendor/Entity Legal Name (if applicable): U.S. Department of Agriculture and Food Research and Action Center
MWDBE Contracted Goal (if applicable): N/A
MWDBE Current Participation (if applicable): N/A
Justification for 0% MWDBE Participation Goal: N/A - Goal not applicable to request
Request Summary (Agenda Caption):
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Request by Public Health Services for approval to submit an application to the U.S. Department of Agriculture & Food Research and Action Center for grant funds in the amount of $1,000,000, with no required match, for the WIC Community Innovation and Outreach Project.
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Background and Discussion:
WIC is a federally-funded public health nutrition program administered through the Texas Department of State Health Services. The program provides support to low-income pregnant women or women who are breastfeeding or have recently had a baby, infants, and children up to the age of five. The WIC Community Innovation and Outreach (CIAO) Project is a partnership between the Food Research & Action Center (FRAC) and the U.S. Department of Agriculture (USDA) Food and Nutrition Services (FNS) to increase awareness, participation, and redemption of benefits, and to reduce disparities in program delivery, with impact that can be sustained once subgrant funding ends. Harris County Public Health is seeking the court's permission to apply for the grant program, which will help advance outreach to underserved communities on WIC benefits and services and identify effective communication and engagement methods for increasing participation among those eligible but not utilizing WIC services.
Expected Impact:
These funds will help raise awareness, engagement, enrollment, participation, and retention for the WIC program, which in turn will increase health e...
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