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File #: 21-5323    Version: 1 Name:
Type: Transfer of Funds Only Status: Agenda Ready
File created: 10/1/2021 In control: Commissioners Court
On agenda: 10/12/2021 Final action:
Title: Request for approval of rollover funding in the amount of $236,265 for a previously approved rebranding project.
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
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Department: Harris County Resources for Children and Adults
Department Head/Elected Official: Joel Levine

Regular or Supplemental RCA: Regular RCA

Type of Request: Transfer of Funds Only

Project ID (if applicable):
Vendor/Entity Legal Name (if applicable):
MWDBE Participation (if applicable):

Request Summary (Agenda Caption):
Request for approval of rollover funding in the amount of $236,265 for a previously approved rebranding project.

Background and Discussion:
On December 15, 2020 Commissioners Court approved the name change of Org 880 from Harris County Protective Services for Children and Adults (HCPS), to Harris County Resources for Children and Adults (HCRCA). A rebranding vendor was chosen via Purchasing's request for proposal process. This vendor will design and execute a new logo and marketing materials, branding strategy and guidelines, redesign website, conduct a social media campaign and provide consulting services. The use of rollover funding for this project was approved by Commissioners Court on May 11, 2021

Expected Impact:
The rebranding and marketing campaign will improve community understanding and perception of HCRCA's services, roles and responsibilities, eliminate brand confusion, attract donor support, and recruit employee talent.

Alternative Options:
They are no viable alternatives. The vendor was selected via an RFP with the Purchasing Department.

Alignment with Goal(s):
_ Justice and Safety
_ Economic Opportunity
_ Housing
X Public Health
_ Transportation
_ Flooding
_ Environment
_ Governance and Customer Service

Prior Court Action (if any):
Agenda Item #
Action Taken
Court approved recommendations on Rollover requests.

Address (if applicable): 2525 Murworth, Houston, TX 77054
Precinct(s): Precinct 1

Fiscal and Personnel Summary
Service Name
FY 21-22

FY 22
Next 3 FYs
Incremental Expenditures
Labor Expenditures
Non-Labor Expenditures


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