Department: Harris County Resources for Children and Adults
Department Head/Elected Official: Joel Levine
Regular or Supplemental RCA: Regular RCA
Type of Request: Transfer of Funds Only
Project ID (if applicable):
Vendor/Entity Legal Name (if applicable):
MWDBE Participation (if applicable):
Request Summary (Agenda Caption):
title
Request for approval of rollover funding in the amount of $236,265 for a previously approved rebranding project.
end
Background and Discussion:
On December 15, 2020 Commissioners Court approved the name change of Org 880 from Harris County Protective Services for Children and Adults (HCPS), to Harris County Resources for Children and Adults (HCRCA). A rebranding vendor was chosen via Purchasing's request for proposal process. This vendor will design and execute a new logo and marketing materials, branding strategy and guidelines, redesign website, conduct a social media campaign and provide consulting services. The use of rollover funding for this project was approved by Commissioners Court on May 11, 2021
Expected Impact:
The rebranding and marketing campaign will improve community understanding and perception of HCRCA's services, roles and responsibilities, eliminate brand confusion, attract donor support, and recruit employee talent.
Alternative Options:
They are no viable alternatives. The vendor was selected via an RFP with the Purchasing Department.
Alignment with Goal(s):
_ Justice and Safety
_ Economic Opportunity
_ Housing
X Public Health
_ Transportation
_ Flooding
_ Environment
_ Governance and Customer Service
Prior Court Action (if any):
Date
Agenda Item #
Action Taken
5/11/2021
21-280
Court approved recommendations on Rollover requests.
Location:
Address (if applicable): 2525 Murworth, Houston, TX 77054
Precinct(s): Precinct 1
Fiscal and Personnel Summary
Service Name
-
FY 21-22
Estimates
FY 22
Next 3 FYs
Incremental Expenditures
Labor Expenditures
-
-
-
Non-Labor Expenditures
-
-
Tot...
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