Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Public Health Services
Secondary Department Head/Elected Official: Leah Barton
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 220234
Vendor/Entity Legal Name (if applicable): Clear Channel Outdoor, LLC; OutFront Media
MWBE Contracted Goal (if applicable): N/A
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): N/A - Not a grant item
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Clear Channel Outdoor, LLC, at a cost of $350,000 and OutFront Media, $350,000 for advertising services and related items for Harris County for the period of December 5, 2026 - December 4, 2027 (220234), Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature.
end
Background and Discussion:
Billboards are an effective public communication tool that enables the county to reach large and diverse audiences with timely, high-impact messaging. Billboards are particularly valuable during campaigns that require widespread public awareness in a short period of time, such as vaccination efforts, disaster preparedness, heat safety, mosquito control, mental health awareness, and recruitment for county programs. By reaching commuters and residents during their daily routines, billboards help maximize message frequency and reinforce key calls to action.
Expected Impact:
Billboard advertising will be used to increase awareness of critical county services, public health campaigns, and emergency messaging by reaching residents across multiple geographic areas. This communication method complements digital outreach by providing high-frequency ...
Click here for full text