Primary Department: Toll Road Authority
Primary Department Head/Elected Official: Roberto Treviño, P.E., Executive Director
Secondary Department: N/A
Secondary Department Head/Elected Official: N/A
Regular or Supplemental RCA: Regular RCA
Type of Request: Financial Authorization
Project ID (if applicable): N/A
Vendor/Entity Legal Name (if applicable): N/A
MWBE Contracted Goal (if applicable): N/A
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: N/A - Goal not applicable to request
Grant Indirect Costs Rate (if applicable): N/A
Justification for 0% Grant Indirect Costs Rate (if applicable): N/A - Not a grant item
Request Summary (Agenda Caption):
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Request for approval to use the department’s procurement card (P-Card), purchase orders and/or reimburse personnel for registration and other expenses for marketing and social media campaign expenses incurred in an amount not to exceed $10,000.00 for the period of October 1, 2026 – September 30, 2027 (Countywide).
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Background and Discussion:
This court action is requesting approval to use the department’s Procurement Card (P-Card), purchase orders, or request reimbursement, as needed, for marketing and social media campaign expenses throughout FY2027. Some expenses may include purchase of registrations/submissions as well as the purchase of social media campaigns to continue educating the public on the benefits of opening an EZTag account (such as campaigns on FaceBook).
Expected Impact:
Funding for this request will come from the Toll Road Authority.
Alternative Options:
No other recommended solutions for this identified need.
County Strategic Plan Goal: N/A
County Strategic Plan Objective: N/A
Justice/Safety Initiative (Goal 1): N/A
Infrastructure Initiative (Goal 2): N/A
Economy Initiative (Goal 3): N/A
Health Initiative (Goal 4): N/A
Climate/Resilience Initiative (Goal 5): N/A
Housing Initiative (Goal 6): N/A
Additional notes related to the...
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