Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Public Health Services
Secondary Department Head/Elected Official: Leah Barton
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 220234
Vendor/Entity Legal Name (if applicable): Clear Channel Outdoor, LLC; OutFront Media
MWBE Contracted Goal (if applicable): N/A
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): N/A - Not a grant item
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Clear Channel Outdoor, LLC, at a cost of $350,000 and OutFront Media, $350,000 for advertising services and related items for Harris County for the period of December 5, 2026 - December 4, 2027 (220234), Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature.
end
Background and Discussion:
Billboards are an effective public communication tool that enables the county to reach large and diverse audiences with timely, high-impact messaging. Billboards are particularly valuable during campaigns that require widespread public awareness in a short period of time, such as vaccination efforts, disaster preparedness, heat safety, mosquito control, mental health awareness, and recruitment for county programs. By reaching commuters and residents during their daily routines, billboards help maximize message frequency and reinforce key calls to action.
Expected Impact:
Billboard advertising will be used to increase awareness of critical county services, public health campaigns, and emergency messaging by reaching residents across multiple geographic areas. This communication method complements digital outreach by providing high-frequency exposure to audiences who may not regularly engage with online platforms.
Alternative Options:
N/A
County Strategic Plan Goal: 4. Improve physical and mental health outcomes across all communities.
County Strategic Plan Objective: N: Improve the health behaviors of community members.
Justice/Safety Initiative (Goal 1): Choose an item.
Infrastructure Initiative (Goal 2): Choose an item.
Economy Initiative (Goal 3): Choose an item.
Health Initiative (Goal 4): Choose an item.
Climate/Resilience Initiative (Goal 5): Choose an item.
Housing Initiative (Goal 6): Choose an item.
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
|
Date |
Agenda Item # |
Action Taken |
|
7/18/2023 |
244 |
Transmittal of Project Advertising |
|
12/05/2023 |
260 |
Award Approved |
|
11/12/2024 |
270 |
1st Renewal Approved |
|
11/20/2025 |
10 |
2nd Renewal Approved |
Location: N/A
Address (if applicable): N/A
Precinct(s): Choose an item.
|
Fiscal and Personnel Summary |
|
Service Name |
Advertising Services and Related Items for Harris County |
|
|
|
Current Fiscal Year Cost |
Annual Fiscal Cost |
|
|
Labor |
Non-Labor |
Total |
Recurring Expenses |
|
Funding Sources |
|
|
Existing Budget |
|
|
|
|
|
Other |
$ |
$95,000 |
$ |
$95,000 |
|
Grant |
$ |
$575,000 |
$ |
$575,000 |
|
2651 - American Rescue Plan 2021 |
$ |
$30,000 |
$ |
$30,000 |
|
Total Existing Budget |
$ |
$700,000 |
$ |
$700,000 |
|
Additional Budget Request (Requires Fiscal Review Request Form) |
|
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Additional Budget Request |
$ |
$ |
$ |
$ |
|
Total Funding Sources |
$ |
$ |
$ |
$ |
|
Grants - Proposed Budget (For Grants Items only) |
|
|
Labor |
Non-Labor |
Total |
No. of Grant Years |
|
Local Match Source - Existing Budget: Choose an item. |
$ |
$ |
$ |
|
|
Local Match Source - Additional Budget Request: Choose an item. |
$ |
$ |
$ |
|
|
Grant Funds Applied for/Awarded (Total) |
$ |
$ |
$ |
|
|
Personnel (Fill out section only if requesting new Position Control Numbers (PCN)s) |
|
|
Current Position Count for Service |
- |
- |
- |
- |
|
Additional Positions Request |
- |
- |
- |
- |
|
Total Personnel |
- |
- |
- |
- |
|
County Attorney’s Office Legal Review (for Harris County Code Items only) |
|
CAO Reviewer Name and Title |
|
CAO Review Completion Date |
Click or tap to enter a date. |
Anticipated Court Date: 9/17/2026
Anticipated Implementation Date (if different from Court date): Click or tap to enter a date.
Emergency/Disaster Recovery Note: Not an emergency, disaster, or ARPA related item
Contact(s) name, title, department: Rohish Lal (Director of Office of Communication, Education, and
Engagement - Public Health Services); Jose Camacho (Contract Manager - Purchasing)
Attachments (if applicable): Letter