Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Purchasing
Secondary Department Head/Elected Official: Leah Barton
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 220234
Vendor/Entity Legal Name (if applicable): Outreach Strategists, LLC; Proscalar, LLC
MWBE Contracted Goal (if applicable): N/A
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
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Request for approval of a renewal option with Outreach Strategists, LLC, at a cost of $400,000 and Proscalar, LLC, $400,000 for advertising services and related items for Harris County for the period of December 10, 2025 - December 9, 2026 (220234), Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature.
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Background and Discussion:
RFP - Harris County requires, from time to time, an advertising agency with the abilities to assist with Media Plan, Creative Development and/or and Media Buying. Projects may include, but are not limited to, planning and placing all types of media and marketing activities such as digital, social, outdoor, transit, newspapers, magazines, cable service, radio, and television stations with a goal of striving for maximum return on investment.
Expected Impact:
Vendor will be able to perform in English and Spanish languages and have the ability to produce in Vietnamese and Mandarin for the purpose of advancing the community outreach objectives, information, and public services announcement and public notices of Harris County.
Alternative Options:
N/A
County Strategic Plan Goal: 4. Improve physical and mental health outcomes across all communities.
County Strategic Plan Objective: N/A
Justice/Safety Initiative (Goal 1): N/A
Infrastructure Initiative (Goal 2): N/A
Economy Initiative (Goal 3): N/A
Health Initiative (Goal 4): N/A
Climate/Resilience Initiative (Goal 5): N/A
Housing Initiative (Goal 6): N/A
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
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Date |
Agenda Item # |
Action Taken |
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7/18/2023 |
244 |
Transmittal of Project Advertisement |
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12/05/2023 |
266 |
Award of Billboard Contracts |
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04/23/2024 |
362 |
Award of Newspaper, Radio and Television Contracts |
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12/10/2024 |
568 |
Award Approved |
Location: N/A
Address (if applicable): N/A
Precinct(s): Choose an item.
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Fiscal and Personnel Summary |
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Advertising Services and Related Items for Harris County |
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Personnel (Fill out section only if requesting new Position Control Numbers (PCN)s) |
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Current Position Count for Service |
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Additional Positions Request |
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Total Personnel |
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County Attorney’s Office Legal Review (for Harris County Code Items only) |
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CAO Reviewer Name and Title |
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CAO Review Completion Date |
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Anticipated Court Date: 11/20/2025
Anticipated Implementation Date (if different from Court date): Click or tap to enter a date.
Emergency/Disaster Recovery Note: Not an emergency, disaster, or ARPA related item
Contact(s) name, title, department: Rohish Lal (Director of Office of Communication, Education, and Engagement - Public Health Services), Jose Camacho (Contract Manager - Purchasing)
Attachments (if applicable): Letter