Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Amendment
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): KGBTexas Communications (as approved); KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners (amended)
MWBE Contracted Goal (if applicable): 21.2%
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: N/A - Goal is not 0% and is listed above
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a vendor name change from KGBTexas Communications (as approved) to KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners (amended) for branding, marketing and strategic communication services for the Toll Road Authority (210314), MWBE Contracted Goal: 21.2%.
end
Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring the agency’s ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the HCTRA’s business objectives on an as needed basis.
Alternative Options:
N/A
County Strategic Plan Goal: N/A
County Strategic Plan Objective: Choose an item.
Justice/Safety Initiative (Goal 1): Choose an item.
Infrastructure Initiative (Goal 2): Choose an item.
Economy Initiative (Goal 3): Choose an item.
Health Initiative (Goal 4): Choose an item.
Climate/Resilience Initiative (Goal 5): Choose an item.
Housing Initiative (Goal 6): Choose an item.
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
|
Date |
Agenda Item # |
Action Taken |
|
9/28/22 |
199 |
Request for approval of a project scheduled for advertisement and consent for Request for Proposal for 210314. |
|
5/24/22 |
215 |
Request for approval of an award on the basis of best proposal meeting Requirements. |
|
8/23/22 |
425 |
Execute an amendment to an agreement with KGBTexas Communications, change to“For the Elections Administrator’s Office” |
|
8/23/22 |
427 |
Execute an amendment to an agreement with Hollaway Environmental and Communications Services, Inc. |
|
4/25/23 |
|
Renewal 1 |
|
2/27/24 |
|
Execute an amendment to an agreement with KGBTexas Communications change to “For the Elections Administrator’s Office” |
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3/26/24 |
352 |
Renewal 2 |
Location:
Address (if applicable): N/A
Precinct(s): Choose an item.
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Fiscal and Personnel Summary |
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Service Name |
Branding, Marketing and Strategic Communication Services for the Harris County Toll Road Authority |
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Current Fiscal Year Cost |
Annual Fiscal Cost |
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Labor |
Non-Labor |
Total |
Recurring Expenses |
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Funding Sources |
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Existing Budget |
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Choose an item. |
$ |
$ |
$ |
$ |
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Choose an item. |
$ |
$ |
$ |
$ |
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Choose an item. |
$ |
$ |
$ |
$ |
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Total Existing Budget |
$ |
$ |
$ |
$ |
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Additional Budget Request (Requires Fiscal Review Request Form) |
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Choose an item. |
$ |
$ |
$ |
$ |
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Choose an item. |
$ |
$ |
$ |
$ |
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Choose an item. |
$ |
$ |
$ |
$ |
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Total Additional Budget Request |
$ |
$ |
$ |
$ |
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Total Funding Sources |
$ |
$ |
$ |
$ |
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Grants - Proposed Budget (For Grants Items only) |
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Labor |
Non-Labor |
Total |
No. of Grant Years |
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Local Match Source - Existing Budget: Choose an item. |
$ |
$ |
$ |
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Local Match Source - Additional Budget Request: Choose an item. |
$ |
$ |
$ |
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Grant Funds Applied for/Awarded (Total) |
$ |
$ |
$ |
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Personnel (Fill out section only if requesting new Position Control Numbers (PCN)s) |
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Current Position Count for Service |
- |
- |
- |
- |
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Additional Positions Request |
- |
- |
- |
- |
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Total Personnel |
- |
- |
- |
- |
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County Attorney’s Office Legal Review (for Harris County Code Items only) |
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CAO Reviewer Name and Title |
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CAO Review Completion Date |
Click or tap to enter a date. |
Anticipated Court Date: 3/19/2026
Anticipated Implementation Date (if different from Court date): Click or tap to enter a date.
Emergency/Disaster Recovery Note: Not an emergency, disaster, or ARPA related item
Contact(s) name, title, department: Gisselle Zapata, Sr. Contract Manager, Purchasing
Attachments (if applicable): Letter