Primary Department: Purchasing
Primary Department Head/Elected Official: Paige McInnis
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): Hollaway Environmental and Communications Services, Inc ; KGBTexas Communications
MWBE Contracted Goal (if applicable): 21.2
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: N/A - project was awarded prior to launch of County's M/WBE Program
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Hollaway Environmental and Communications Services, Inc and KGBTexas Communications for branding, marketing and strategic communication services for the Toll Road Authority for the period of May 24, 2025 - May 23, 2026 at a cost of $5,650,000 (210314), MWBE Contracted Goal: 21.2%. Harris County Toll Road Authority projected annualized usage for renewal term is $200,000.
end
Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring
the agency’s ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the HCTRA’s business objectives on an as needed basis.
Alternative Options:
N/A
County Strategic Plan Goal: Choose an item.
County Strategic Plan Objective: Choose an item.
Justice/Safety Initiative (Goal 1): Choose an item.
Infrastructure Initiative (Goal 2): Choose an item.
Economy Initiative (Goal 3): Choose an item.
Health Initiative (Goal 4): Choose an item.
Climate/Resilience Initiative (Goal 5): Choose an item.
Housing Initiative (Goal 6): Choose an item.
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
|
Date |
Agenda Item # |
Action Taken |
|
09/28/22 |
199 |
Request for approval of a project scheduled for advertisement and consent for Request for Proposal for 210314. |
|
05/24/22 |
215 |
Request for approval of an award on the basis of best proposal meeting Requirements. |
|
08/23/24 |
425 |
Execute an amendment to an agreement with KGBTexas Communications, change to“For the Elections Administrator’s Office” |
|
08/23/22 |
427 |
Execute an amendment to an agreement with Hollaway Environmental and Communications Services, Inc. |
|
04/25/23 |
|
Renewal 1 |
|
02/27/2024 |
|
Execute an amendment to an agreement with KGBTexas Communications change to “For the Elections Administrator’s Office” |
|
03/26/24 |
352 |
Renewal 2 |
Location: N/A
Address (if applicable): N/A
Precinct(s): Choose an item.
|
Fiscal and Personnel Summary |
|
Service Name |
|
|
|
|
Current Fiscal Year Cost |
Annual Fiscal Cost |
|
|
Labor |
Non-Labor |
Total |
Recurring Expenses |
|
Funding Sources |
|
|
Existing Budget |
|
|
|
|
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Existing Budget |
$ |
$ |
$ |
$ |
|
Additional Budget Request (Requires Fiscal Review Request Form) |
|
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Additional Budget Request |
$ |
$ |
$ |
$ |
|
Total Funding Sources |
$ |
$ |
$ |
$ |
|
Grants - Proposed Budget (To be filled out by Grants staff only) |
|
|
Labor |
Non-Labor |
Total |
No. of Grant Years |
|
Local Match Source - Existing Budget: Choose an item. |
$ |
$ |
$ |
|
|
Local Match Source - Additional Budget Request: Choose an item. |
$ |
$ |
$ |
|
|
Grant Funds Applied for/Awarded (Total) |
$ |
$ |
$ |
|
|
Personnel (Fill out section only if requesting new PCNs) |
|
|
Current Position Count for Service |
- |
- |
- |
- |
|
Additional Positions Request |
- |
- |
- |
- |
|
Total Personnel |
- |
- |
- |
- |
Anticipated Court Date: 3/27/2025
Anticipated Implementation Date (if different from Court date): Click or tap to enter a date.
Emergency/Disaster Recovery Note: Not an emergency, disaster, or COVID-19 related item
Contact(s) name, title, department: BJ Hubbard, J.D., Procurement Manager, HCTRA; Branndon Parker, Buyer,
Purchasing
Attachments (if applicable): Letter