Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Public Health Services
Secondary Department Head/Elected Official: Leah Barton
Regular or Supplemental RCA: Supplemental RCA
Type of Request: Contract - Amendment
Project ID (if applicable): 220234
Vendor/Entity Legal Name (if applicable): Outreach Strategists, LLC
MWBE Contracted Goal (if applicable): N/A
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature
Grant Indirect Costs Rate (if applicable): N/A
Justification for 0% Grant Indirect Costs Rate (if applicable): N/A - Not a grant item
Request Summary (Agenda Caption):
title
Request by the Office of the Purchasing Agent that the County Judge execute an amendment to an agreement with Outreach Strategists, LLC in the additional amount of $1,400,000 for additional advertising services and related items for Harris County for the period of December 10, 2025 - December 9, 2026 (220234), Justification for 0% MWBE Participation Goal: 0% - Specialized, Technical, or Unique in Nature.
end
Background and Discussion:
Seeking an amendment to increase the amount of the award to continue to fund campaigns that will provide targeted advertising through ads.
Expected Impact:
We aim to support Harris County’s outreach by providing strategic advertising through targeted ads. These ads will help increase awareness of Harris County’s services and initiatives across the community.
Alternative Options:
There are no alternative options.
County Strategic Plan Goal: 4. Improve physical and mental health outcomes across all communities.
County Strategic Plan Objective: N/A
Justice/Safety Initiative (Goal 1): N/A
Infrastructure Initiative (Goal 2): N/A
Economy Initiative (Goal 3): N/A
Health Initiative (Goal 4): N/A
Climate/Resilience Initiative (Goal 5): N/A
Housing Initiative (Goal 6): N/A
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
|
Date |
Agenda Item # |
Action Taken |
|
7/18/2023 |
244 |
Transmittal of Project Advertisement |
|
12/05/2023 |
266 |
Award of Billboard Contracts |
|
04/23/2024 |
362 |
Award of Newspaper, Radio and Television Contracts |
|
12/10/2024 |
568 |
Award Approved |
|
11/20/2025 |
11 |
1st Renewal Approved |
Location:
Address (if applicable): N/A
Precinct(s): Countywide
|
Fiscal and Personnel Summary |
|
Service Name |
Advertising Services and Related Items for Harris County |
|
|
|
Current Fiscal Year Cost |
Annual Fiscal Cost |
|
|
Labor |
Non-Labor |
Total |
Recurring Expenses |
|
Funding Sources |
|
|
Existing Budget |
|
|
|
|
|
2651 - American Rescue Plan 2021 |
$ |
$155,653 |
$155,653 |
$155,653 |
|
Grant |
$ |
$1,062,261 |
$1,062,261 |
$1,062,261 |
|
Other |
$ |
$582,086 |
$582,086 |
$582,086 |
|
Total Existing Budget |
$ |
$1,800,000 |
$1,800,000 |
$1,800,000 |
|
Additional Budget Request (Requires Fiscal Review Request Form) |
|
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Additional Budget Request |
$ |
$ |
$ |
$ |
|
Total Funding Sources |
$ |
$1,800,000 |
$1,800,000 |
$1,800,000 |
|
Grants - Proposed Budget (For Grants Items only) |
|
|
Labor |
Non-Labor |
Total |
No. of Grant Years |
|
Local Match Source - Existing Budget: Choose an item. |
$ |
$ |
$ |
|
|
Local Match Source - Additional Budget Request: Choose an item. |
$ |
$ |
$ |
|
|
Grant Funds Applied for/Awarded (Total) |
$ |
$ |
$ |
|
|
Personnel (Fill out section only if requesting new Position Control Numbers (PCN)s) |
|
|
Current Position Count for Service |
- |
- |
- |
- |
|
Additional Positions Request |
- |
- |
- |
- |
|
Total Personnel |
- |
- |
- |
- |
|
County Attorney’s Office Legal Review (for Harris County Code Items only) |
|
CAO Reviewer Name and Title |
|
CAO Review Completion Date |
Click or tap to enter a date. |
Anticipated Court Date: 5/14/2026
Anticipated Implementation Date (if different from Court date): Click or tap to enter a date.
Emergency/Disaster Recovery Note: Not an emergency, disaster, or ARPA related item
Contact(s) name, title, department: Rohish Lal (Office of Communications - Education, and Engagement Director - Public Health Services); Jose Camacho (Contract Manager - Purchasing)
Attachments (if applicable): Letter, Amendment