Department: Purchasing
Department Head/Elected Official: DeWight Dopslauf
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Amendment
Project ID (if applicable): 220447
Vendor/Entity Legal Name (if applicable): Outreach Strategists, LLC
MWDBE Contracted Goal (if applicable): 28%
MWDBE Current Participation (if applicable): 100%
Justification for 0% MWDBE Participation Goal: N/A - Goal is not 0% and is listed above
Request Summary (Agenda Caption):
title
Request that the County Judge execute an amendment to an agreement with Outreach Strategists, LLC in the additional amount of $120,000 for additional services for juror participation community outreach campaign for the District Clerk's Office for the period of August 29, 2023 - August 28, 2024 (220447), MWDBE Contracted Goal: 28%, MWDBE Current Participation: 100%.
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Background and Discussion:
Harris County District Clerk’s Office searched qualified vendors to provide marketing and strategic communication services for the purpose of increasing juror appearance rate and increasing diversity amongst jurors in Harris County. Harris County District Clerk’s Office worked with the County Purchasing Office for the entire Request for Proposal (RFP) process, made a selection for a Supplier to begin implementation and award was approved in Commissioners Court on 08/29/2023.
This request is to renew the award in order to continue the outreach efforts. The current contract will launch a comprehensive outreach campaign to promote participation in jury service. The digital side of the campaign will be paramount, but this effort will also entail presence in traditional media through interviews with the District Clerk in local news organizations. The launch date of the campaign is 03/11/24 with a duration of 6 weeks. The HCDCO anticipates reviewing the results and metrics of this campaign, principally in terms of increase in jury participation.
Expected Impact:
Below is a list of desired deliverables in order of priority the HCDCO believes are necessary for a well-rounded and successful marketing campaign within the estimated budget.
1. Increase juror appearance among our target audience.
2. Increase juror diversity to better reflect the demographics of Harris County.
3. Generate measurable data to improve future marketing strategies and increase brand reach.
4. Increase engaged social media followers with minimal drop-off across all HCDCO platforms.
Alternative Options:
The alternative option is not to engage with qualified vendors to provide marketing and strategic communication services for the purpose of increasing juror appearance rate and increasing diversity amongst jurors in Harris County.
Alignment with Goal(s):
X Justice and Safety
_ Economic Opportunity
_ Housing
_ Public Health
_ Transportation
_ Flooding
_ Environment
_ Governance and Customer Service
Prior Court Action (if any):
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Date |
Agenda Item # |
Action Taken |
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02/21/2023 |
344 |
Request for approval of a project scheduled for advertisement |
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08/29/2023 |
328 |
Request for approval of an award on the basis of best proposal meeting requirements and execute an agreement with Outreach Strategists, LLC |
Location:
Address (if applicable): N/A
Precinct(s): Countywide
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Anticipated Court Date: 06/25/2024
Anticipated Implementation Date (if different from Court date): N/A
Emergency/Disaster Recovery Note: Not an emergency, disaster, or COVID-19 related item
Contact(s) name, title, department: Araceli Carrizales, Financial Services Administrator, District Clerk’s Office; Jessica Barelas, Senior Buyer, Purchasing
Attachments (if applicable): Letter