Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): Hollaway Environmental and Communications Services, Inc ; KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners
MWBE Contracted Goal (if applicable): 21.2%
MWBE Current Participation (if applicable): 100%
Justification for 0% MWBE Participation Goal: N/A - Goal is not 0% and is listed above
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Hollaway Environmental and Communications Services, Inc, at a cost of $350,000; and KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners, $5,300,000 for branding, marketing and strategic communication services for the Toll Road Authority for the period of May 24, 2026 - May 23, 2027 (210314), MWBE Contracted Goal: 21.2%, MWBE Current Participation: 100%.
end
Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring the agency’s ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the HCTRA’s business objectives on an as needed basis.
Alternative Options:
No other recommended solution for this identified need.
County Strategic Plan Goal: N/A
County Strategic Plan Objective: Choose an item.
Justice/Safety Initiative (Goal 1): Choose an item.
Infrastructure Initiative (Goal 2): Choose an item.
Economy Initiative (Goal 3): Choose an item.
Health Initiative (Goal 4): Choose an item.
Climate/Resilience Initiative (Goal 5): Choose an item.
Housing Initiative (Goal 6): Choose an item.
Additional notes related to the Strategic Plan:
Prior Court Action (if any):
|
Date |
Agenda Item # |
Action Taken |
|
9/28/22 |
199 |
Request for approval of a project scheduled for advertisement and consent for Request for Proposal for 210314. |
|
5/24/22 |
215 |
Request for approval of an award on the basis of best proposal meeting Requirements. |
|
8/23/22 |
425 |
Execute an amendment to an agreement with KGBTexas Communications, change to“For the Elections Administrator’s Office” |
|
8/23/22 |
427 |
Execute an amendment to an agreement with Hollaway Environmental and Communications Services, Inc. |
|
4/25/23 |
208 |
Renewal 1 |
|
2/27/24 |
|
Execute an amendment to an agreement with KGBTexas Communications change to “For the Elections Administrator’s Office” |
|
3/26/24 |
352 |
Renewal 2 |
Location:
Address (if applicable): N/A
Precinct(s): Choose an item.
|
Fiscal and Personnel Summary |
|
Service Name |
Branding, Marketing and Strategic Communication Services for the Harris County Toll Road Authority |
|
|
|
Current Fiscal Year Cost |
Annual Fiscal Cost |
|
|
Labor |
Non-Labor |
Total |
Recurring Expenses |
|
Funding Sources |
|
|
Existing Budget |
|
|
|
|
|
Revenue - TRA |
$ |
$5,650,000 |
$5,650,000 |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Existing Budget |
$ |
$5,650,000 |
$5,650,000 |
$ |
|
Additional Budget Request (Requires Fiscal Review Request Form) |
|
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Choose an item. |
$ |
$ |
$ |
$ |
|
Total Additional Budget Request |
$ |
$ |
$ |
$ |
|
Total Funding Sources |
$ |
$5,650,000 |
$5,650,000 |
$ |
|
Grants - Proposed Budget (For Grants Items only) |
|
|
Labor |
Non-Labor |
Total |
No. of Grant Years |
|
Local Match Source - Existing Budget: Choose an item. |
$ |
$ |
$ |
|
|
Local Match Source - Additional Budget Request: Choose an item. |
$ |
$ |
$ |
|
|
Grant Funds Applied for/Awarded (Total) |
$ |
$ |
$ |
|
|
Personnel (Fill out section only if requesting new Position Control Numbers (PCN)s) |
|
|
Current Position Count for Service |
- |
- |
- |
- |
|
Additional Positions Request |
- |
- |
- |
- |
|
Total Personnel |
- |
- |
- |
- |
|
County Attorney’s Office Legal Review (for Harris County Code Items only) |
|
CAO Reviewer Name and Title |
|
CAO Review Completion Date |
Click or tap to enter a date. |
Anticipated Court Date: 5/14/2026
Anticipated Implementation Date (if different from Court date): 5/24/2026
Emergency/Disaster Recovery Note: Not an emergency, disaster, or ARPA related item
Contact(s) name, title, department: Nicole Stuttz, Assistant Director, Harris County Toll Road Authority; Gisselle Zapata, Sr. Contract Manager, Purchasing
Attachments (if applicable): Letter