Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): Hollaway Environmental and Communications Services, Inc ; KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners
MWBE Contracted Goal (if applicable): 21.2%
MWBE Current Participation (if applicable): 100%
Justification for 0% MWBE Participation Goal: N/A - Goal is not 0% and is listed above
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Hollaway Environmental and Communications Services, Inc, at a cost of $350,000; and KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners, $5,300,000 for branding, marketing and strategic communication services for the Toll Road Authority for the period of May 24, 2026 - May 23, 2027 (210314), MWBE Contracted Goal: 21.2%, MWBE Current Participation: 100%.
end
Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring the agency's ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the H...
Click here for full text