Primary Department: Purchasing
Primary Department Head/Elected Official: Kimberly J. Williams, JD
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Amendment
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): KGBTexas Communications (as approved); KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners (amended)
MWBE Contracted Goal (if applicable): 21.2%
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: N/A - Goal is not 0% and is listed above
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a vendor name change from KGBTexas Communications (as approved) to KGBTexas Marketing/Public Relations, Inc. dba K Harvey Brand Partners (amended) for branding, marketing and strategic communication services for the Toll Road Authority (210314), MWBE Contracted Goal: 21.2%.
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Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring the agency's ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the HCTRA's business objectives on an as needed basis.
Alternative Options:
N/A
County Strategic Plan Goal: N/A
County Strategic P...
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