Primary Department: Purchasing
Primary Department Head/Elected Official: Paige McInnis
Secondary Department: Toll Road Authority
Secondary Department Head/Elected Official: Roberto Trevino
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): Hollaway Environmental and Communications Services, Inc ; KGBTexas Communications
MWBE Contracted Goal (if applicable): 21.2
MWBE Current Participation (if applicable): N/A
Justification for 0% MWBE Participation Goal: N/A - project was awarded prior to launch of County's M/WBE Program
Grant Indirect Costs Rate (if applicable):
Justification for 0% Grant Indirect Costs Rate (if applicable): Choose an item.
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Hollaway Environmental and Communications Services, Inc and KGBTexas Communications for branding, marketing and strategic communication services for the Toll Road Authority for the period of May 24, 2025 - May 23, 2026 at a cost of $5,650,000 (210314), MWBE Contracted Goal: 21.2%. Harris County Toll Road Authority projected annualized usage for renewal term is $200,000.
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Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring
the agency's ability to fulfill its mission and achieve its vision through strategic communications. This fundamental undertaking includes a researched communications strategy, branding, marketing, public relations, planning and messaging, and production of multi-media materials. These efforts will span a variety of channels, including: paid media, web content and development, collateral materials, direct marketing, social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns to advance the HCTRA's business objectives on an a...
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