Department: Purchasing
Department Head/Elected Official: Paige McInnis
Regular or Supplemental RCA: Supplemental RCA
Type of Request: Contract - Award
Project ID (if applicable): 220234
Vendor/Entity Legal Name (if applicable): Outreach Strategists LLC; Proscalar, LLC
MWDBE Contracted Goal (if applicable): 30%
MWDBE Current Participation (if applicable):
Justification for 0% MWDBE Participation Goal: N/A - Goal is not 0% and is listed above
Request Summary (Agenda Caption):
title
Request by the Office of the Purchasing Agent for approval of an award on the basis of best proposal meeting requirements and that the County Judge execute an agreement with Outreach Strategists LLC and Proscalar, LLC for advertising services and related items for Harris County for the period of December 10, 2024 - December 9, 2025 with four (4) one-year renewal options (220234), MWDBE Contracted Goal: 30%.
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Background and Discussion:
Harris County requires, from time to time, an advertising agency with the abilities to assist with Media Plan, Creative Development and/or and Media Buying. Projects may include, but are not limited to, planning and placing all types of media and marketing activities such as digital, social, outdoor, transit, newspapers, magazines, cable service, radio, and television stations with a goal of striving for maximum return on investment.
Expected Impact:
Vendor will be able to perform in English and Spanish languages and have the ability to produce in Vietnamese and Mandarin for the purpose of advancing the community outreach objectives, information, and public services announcement and public notices of Harris County.
Alternative Options:
There are no alternative options for this request.
Alignment with Goal(s):
_ Justice and Safety
_ Economic Opportunity
_ Housing
_ Public Health
_ Transportation
_ Flooding
_ Environment
X Governance and Customer Service
Prior Court Action (if any):
Date
Agenda Item #
Action Taken
7/18/2023
244
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