Department: Purchasing
Department Head/Elected Official: DeWight Dopslauf
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 220447
Vendor/Entity Legal Name (if applicable): Outreach Strategists, LLC
MWDBE Contracted Goal (if applicable): 28%
MWDBE Current Participation (if applicable): N/A
Justification for 0% MWDBE Participation Goal: N/A - Goal is not 0% and is listed above
Request Summary (Agenda Caption):
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Request for approval of a renewal option with Outreach Strategists, LLC for juror participation community outreach campaign for the District Clerk's Office for the period of August 29, 2024 - August 28, 2025, at a cost of $250,000 (220447), MWDBE Contracted Goal: 28%.
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Background and Discussion:
Harris County District Clerk's Office searched qualified vendors to provide marketing and strategic communication services for the purpose of increasing juror appearance rate and increasing diversity amongst jurors in Harris County. Harris County District Clerk's Office worked with the County Purchasing Office for the entire Request for Proposal (RFP) process, made a selection for a Supplier to begin implementation and award was approved in Commissioners Court on 08/29/2023.
This request is to renew the award in order to continue the outreach efforts. The current contract will launch a comprehensive outreach campaign to promote participation in jury service. The digital side of the campaign will be paramount, but this effort will also entail presence in traditional media through interviews with the District Clerk in local news organizations. The launch date of the campaign was 03/11/24, with a duration of 6 weeks. The HCDCO anticipates reviewing the results and metrics of this campaign, principally in terms of increase in jury participation.
Expected Impact:
Below is a list of desired deliverables in order of priority the HCDCO believes are necessary for a well-rounded and successful marke...
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