Department: Purchasing
Department Head/Elected Official: DeWight Dopslauf
Regular or Supplemental RCA: Regular RCA
Type of Request: Contract - Renewal
Project ID (if applicable): 210314
Vendor/Entity Legal Name (if applicable): Hollaway Environmental and Communications Services, Inc; KGBTexas Communications
MWDBE Contracted Goal (if applicable): 0%
MWDBE Current Participation (if applicable): 100%
Justification for 0% MWDBE Participation Goal: N/A - Goal is not 0% and is listed above
Request Summary (Agenda Caption):
title
Request for approval of a renewal option with Hollaway Environmental and Communications Services, Inc and KGBTexas Communications for branding, marketing and strategic communication services for the Toll Road Authority for the period of May 24, 2024 - May 23, 2025 at a cost of $5,650,000 (210314), MWDBE Current Participation: 100%.
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Background and Discussion:
These services will advance the business objectives to support HCTRA and are a critical component of ensuring
the agency's ability to fulfill its mission and achieve its vision through strategic communications. This
fundamental undertaking includes a researched communications strategy, branding, marketing, public
relations, planning and messaging, and production of multi-media materials. These efforts will span a variety
of channels, including: paid media, web content and development, collateral materials, direct marketing,
social media, and media relations.
Expected Impact:
Services will provide experience in multicultural branding, marketing and strategic communication campaigns
to advance the HCTRA's business objectives on an as needed basis
Alternative Options:
No other recommended solution for this identified need
Alignment with Goal(s):
_ Justice and Safety
_ Economic Opportunity
_ Housing
_ Public Health
X Transportation
_ Flooding
_ Environment
_ Governance and Customer Service
Prior Court Action (if any):
Date
Agenda Item #
Action Taken
09/28/2021
199
Request ...
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